Diablo Immortal is bringing in over $1 million a day in microtransactions

Use cash to buy orbs.

Use cash to buy orbs.

Even though Backlash from some players, Diablo Immortal‘S Free game to play, small interface game design seems to be working well for Blizzard’s profits. Using data from Mobile analytics company Appmagic, MobileGamer.biz estimates that the iOS and Android versions of the game brought in $49 million in earnings from just over 10 million mobile downloads in the first 30 days of the version’s launch.

Those estimates, based on public charts provided by the mobile platformdoes not include the PC version of the game and therefore may sell below scale its financial success. With PC players included, Blizzard has announced that Diablo Immortal hit 10 million installs in just over a weekfar exceeds Appmagic’s estimated mobile download speeds.

For comparison, Diablo III It took almost six months to sell 10 million copies after it hard start in 2012. But that game sold for $60, which is hard to compare directly with a free-to-play game that has delivered an estimated average earnings of less than $5 per download, according to Appmagic. .

Long tail

While Diablo IIIHowever, your earnings have been calculated prior to the initial sale, Diablo Immortal seems well positioned to bring in additional revenue from the existing player base over the long term. For instance, as of Monday, the game is still the 34th highest-grossing app across the entire iOS App Store, despite falling to 134th in terms of new downloads.

Many of them everlasting the player (and payer) will eventually leave the game, of course. But that process may be slower than you think. Estimated Android App Retention from analytics firm Quettra recommend an app to launch in the “top 10” on the Google Play Store (like Diablo Immortal did) can expect to keep close to 60% of its original users after three months. And public data from mobile hits alike Pok√©mon Go, Angry birdand Candy Crush Saga showed that about 10 to 20 percent of all the players who downloaded those games were still regular players a year or two after launch.

That suggests Diablo Immortal there will be millions of active players next year and beyond. And while the majority of those players would never spend a dime on the gamehead whale can easily spend enough above The game’s confusing currency set to maintain Blizzard’s revenue for a long time.

Blizzard has promised that coming Diablo IV will limit microtransactions to optional cosmetics. But the original show for Diablo Immortal helps show why the free-to-play business model can be so appealing to a publisher like Blizzard, even if it can be frustrating for many players.

Leave a Comment