A decade ago, Electronic Arts (EA) earned the dubious title of the most hated company in America – twice. Though it slipped off the charts as it never seemed too far from the frequent controversies or frequent criticisms of its practices.
This week, the company tried to come up with a meme that was basically: “They’re 10, but [insert something bad]”. However, to do so, their official EA Twitter account sent: “They’re 10 but they only like to play single-player games.”
The tweet drew an immediate response not only from the general public, but also numerous major players in the gaming industry including some of its employees – and there seemed to be no reply in number of thousands of answers are kind.
This post touched many people, including Zach Mumbach, who was formerly a producer on Visceral Games developer “Dead Space” (the studio was shut down by EA in 2017). He said in a tweet:
“This is the company that shut down my studio and laid off ~100 great developers because we were doing a single player game. Also, if you break the game rating down to a scale of 10, most EA games are 6 or 7. It’s not because the developers are bad but because EA the consortium forces them to rush to play the game. play. EA corporate management won’t know what a ’10’ looks like in terms of video games. “
Others like Vince Zampella, head of Respawn Entertainment, the company that creates multiplayer (“Apex Legends”) and single-player hits (“Star Wars Jedi: Fallen Order”) for EA, answered Enter the tweet with the matching facepalm emoji.
Like my box pointed out, the company’s growth has been “primarily achieved by doubling down on multiplayer live-serve games… and finding new ways to monetize them through micro-deals stores.” complex tissues, season tickets and loot boxes.”
EA famously removed the ambitious single-player game “Star Wars” from original writer Amy Hennig for the “Uncharted” trilogy, only to later release “Star Wars: Battlefront II” with loot boxes. pay to win. That headline became a controversial lightning rod over microtransactions and attracted legislative scrutiny.
As some have pointed out, this tweet is especially confusing considering that some of EA’s highest-rated titles to date are single-player titles that include the “Mass Effect” and “Mass Effect” franchises. Dragon Age” by BioWare; franchise “Dead Space”, “Crysis” and “SSX”; and movies like “Mirror’s Edge”, “Titanfall 2”, “The Sims 4” and more recently the aforementioned “Fallen Order”.
Additionally, some of their recent multiplayer efforts including “Anthem”, “Battlefield V” and “Battlefield 2042” have received harsh criticism and some of the worst user scores ever seen on the platforms. aggregator sites like Metacritic. After the outrage, EA tweeted: “Rang is well deserved. We’ll consider this an L because playing single-player games really makes them 11″.
Source: PC Gamers