Early Wednesday morning, someone at a pop and soft rock station in Vancouver, Canada, started playing Killing in the Name by Rage against machines.
Then they played it again.
And one more time.
By midday, the song had been played hundreds of times on Kiss Radio 104.9 FM, prompting online speculation that the singular choice was an outcry. ax of parent company Rogers Sports and Media.
However, industry insiders argue that a stuntman to signal a format change at the station to an alternate rock.
The song’s lyrics include the repeated line: “Fuck you, I won’t do what you tell me!”. However, the station played a disinfected radio edit.
A call to the radio studio brings no clarity.
The man who answered the phone would not explain why they played the song back, nor provide his real name. Instead, he asked to be called Apollo after the character in the Rocky movies.
“I am not allowed to speak. I was just a guy in a booth, just letting the Rage play over and over again,” Apollo said. “What do you think? Did you like it?”
The incident came a day after the station’s morning show co-hosts posted on Facebook that they were unexpectedly fired.
“Our five years on KiSS RADiO have come to an end. KiSS is changing and unfortunately we have been informed that we will not be participating in this new chapter. While this comes with many mixed emotions, we wanted to express one overflowing one: gratitude,” wrote former hosts Kevin Lim and Sonia Sidhu.
On Wednesday, attempts by callers to claim anything but Killing in the Name were denied.
Between requests, the song repeats over and over again without a clear beginning or end. Rather, it’s just a long version of Killing in the Name.
Apollo told the Guardian that the song was playing when he arrived at work, but could not say exactly when it started.
“I don’t know. I should, maybe. If you’re writing an article and my boss reads it, I’m in trouble,” he said.
The reporter replied, “I mean, I think you could be in trouble anyway.”
“Good point,” he replied.