Nutraceutical Bbetter Startup Supplies Transparency To Acquire Belief

In 2016, Srikanth Ch, who is normally very active, suddenly found himself on complete bed rest for two months because of a bulging disc.

“I had a hard time carrying my baby and every doctor told me not to do it,” he said.

Just a few months ago, an enterprising individual who sold his start-up Styl to Voonik, Srikanth began seriously researching exercises and supplements that could help him get off the hook. energetic state.

When scanning online markets and websites to buy natural supplements, he realized that most companies do not disclose to users what their lab test results are, especially especially when it comes to product contaminants.

With countless stories on the internet about how heavy chemical pollutants in herbal supplements have caused deadly diseases and even deaths in people who have used them, this doesn’t sit well with Srikanth .

He decided to do something about it and established Bbetter with his friends, Varun and Rajesh Jampana, in 2018.

The nutrition-focused startup has over 40 products that help people tackle nutritional deficiencies and deal with issues like diabetes, joint pain, stress, low immunity, and other health problems. heart problems, using herbs and extracts that don’t contain heavy metals.

Since COVID-19, more and more people are turning to herbal and Ayurvedic diets to boost immunity against new diseases and viruses. The spike in the number of supplement and nutrition companies, set up in the past two years to capture this need, has seen many contaminated products proliferate on the market. .

With India leading the way with innovative and long-established and tried-and-tested Ayurvedic practices, the nutrition market in the country is expected to reach $10.20 billion by 2026, up from 3. $92 billion in 2020, an increase of 22% year-on-year, according to a report by the Food Safety and Standards Authority in India.

Hyderabad-based Bbetter has raised nearly $1.5 million in funding from investors including 8i Ventures, Redbus founder Phanindra Sama, TaxiForSure founder Raghunandan G and Voonik founder Sujayath Ali.

Test group: Family

Each Bbetter product comes with a leaflet showing how many contaminants, especially heavy metals, are present in the batch. Products are manufactured in WHO-GMP or FDA approved units.

“We want people to trust the quality of the product they’re investing in, that’s why we reveal all of this to them. We want customers to come back,” Srikanth told YourStory. because they trust Bbetter.”

“From sourcing raw ingredients from organic growers to lab testing each batch, we make sure we’re creating supplements that we can supply with confidence. We test the first few batches on our family members and ourselves, because that’s how we are confident that our products are free of contaminants. .”

This startup sells vitamins, minerals, and Ayurvedic supplements in the form of tablets, soft gels, gummies, effervescent tablets, and powders. The products are sold through their own website as well as popular marketplaces, including Vitamin D3, linseed oil, ashwagandha, marine collagen and triphala.

Bbetter competes with Healthkart, Cureveda, WOW Skin Science, SimplyHerbal and Vedik Roots.

Srikanth says the company is already seeing traction in Tier I, II and III cities. Most of their products are currently focused on adults only, but the startup is expected to launch a range of children’s gum soon.

The average price of its products is Rs 650 and, as of June, the repeat rate for its best sellers is 69%.

The startup surpassed Rs 1 crore in sales just a month ago.

Now being sold online across India, the startup says it wants to get into retail soon. Srikanth also hopes to expand to the US and European markets within the next six to eight months, once the registration and documentation process has been completed.

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