Missions include: “lead candy board meetings, be a taste tester… and all that fun.”
But Hejazi also finds the appeal. “Imagine your best memories around the candy, and have it every day at work,” he says.
Candy Funhouse, based outside of Toronto, is run by a quartet of siblings aged 20 to 30 who grew up in the area and whose parents owned donut shops and a local restaurant.
Hejazi said: “My brother Mo, a candy salesman, founded the company in 2018 and my mother is employee number 2.
The family hopes to differentiate their company from other highly successful online and brick-and-mortar competitors like Mars, Hershey, and Amazon by its “weird” mix of products, no orders. minimal – “we’ll sell a lollipop” – and a strong push on social media.
Sales in 2021, boosted significantly by the pandemic, are “just under $15 million. I’m not kidding,” Hejazi said.
The family retains 90% ownership stake.
The company says the position of Director of Candy is open to young applicants aged 5 and up – although parental permission may be required. Many parents have recorded videos of their children filling out forms and posting them online.
The company has 340,000 followers on Instagram and three million on Tik-Tok, including Kardashian, Hejazi said, though he declined to say who it was.
Hejazi also notes that social media reports that the Candy Director will be asked to eat 3,500 candies a month are incorrect. (That number represents different types of company stock.) “That would be 117 a day,” Hejazi said. “Too much.”