Pokémon Go maker Niantic cancels challenge, lays off 8% of workers

Pokémon To go and Pikmin Flower Producer Niantic is cutting costs and canceling the game. According to a new report from Bloomberg, the game and augmented reality maker, is cutting 8% of its staff and eliminating four projects in development. That includes two previously announced efforts, the AR . game Transformers: Heavy Metal and a cooperation with theater company Punchdrunkknown for its role-playing gameplay No more sleep.

Bloomberg reported on Wednesday that Niantic CEO John Hanke told employees in an email that the company was “facing uncertain economic times” and was looking for ways to contain costs.

Niantic is famous for its hit mobile game Pokémon Goa successor to its first augmented reality title Intrusion. Launched in 2016, Pokémon Go has been and continues to be a success for Niantic, and is the fifth highest-grossing mobile game in the US in 2021, according to research firm Sensor Tower.

Niantic tried to recreate Pokémon Gosuccess with other popular assets. In the summer of 2019, the company launched Harry Potter: The Sorcerer’s Guildbut it doesn’t catch up Pokémon Go do. Two years after the game Wizard World came out, Niantic announced it will stop working. Niantic then partnered with Nintendo to Pikmin Blooma mobile game that was a modest success and reportedly generated only $5 million in revenue – a far cry from Pokémon Gobillions of dollars in income.

Based on the Bloomberg report, it looks like Niantic will continue to grow with recently announced NBA All-World, a free-to-play game where players collect NBA stars, upgrade and customize them with items picked up from visits to real-world locations, and play against other players in multiplayer battles. one-on-one matches at their neighboring courts and other venues. Niantic also has an original virtual pet game, PeridotIt’s in development, it’s already soft-launched, and there are plans for a wider release this year.

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