Why Tide Pods Look Like Candy – CNN

P&G also found that consumers were tired of carrying around bulky 7-pound bottles of Tide laundry detergent, measuring and pouring liquid detergent into cups, and then tidying up the inevitable. overflowed. Laundry has become a scary chore. The company needed to develop something different to convince consumers to switch to liquid cleaners. It’s about trying … Read more

P&G also found that consumers were tired of carrying around bulky 7-pound bottles of Tide laundry detergent, measuring and pouring liquid detergent into cups, and then tidying up the inevitable. overflowed. Laundry has become a scary chore. The company needed to develop something different to convince consumers to switch to liquid cleaners. It’s about trying … Read more